referral-programlisted

# Referral Program Production-grade referral and affiliate program framework covering the 4-stage referral loop, incentive design methodology, trigger moment optimization, share mechanics, viral coefficient modeling, affiliate program architecture, and systematic optimization playbook. Designed to build programs that compound, not collect dust. ## Use when - The user asks to "design a referral program", "launch an affiliate program", or "improve viral growth" - The decision between customer referral vs affiliate program needs to be made - An existing referral program has stalled (K-factor <1, low share rate, low referred-user conversion) - Reward structure needs sizing against CAC, margin, or LTV - Trigger moments need to be identified (when to ask, which in-product events, which lifecycle emails) - The user says "word-of-mouth isn't working" or "we want to add a refer-a-friend flow" --- ## Table of Contents - [Referral vs Affiliate Decision](#referral-vs-affiliate-decision) - [The 4-Stage Referral Loop](#the-4-stage-referral-loop) - [Incentive Design](#incentive-design) - [Trigger Moment Architecture](#trigger-moment-architecture) - [Share Mechanics](#share-mechanics) - [Referred User Experience](#referred-user-experience) - [Viral Coefficient Modeling](#viral-coefficient-modeling) - [Affiliate Program Framework](#affiliate-program-framework) - [Optimization Playbook](#optimization-playbook) - [Metrics and Benchmarks](#metrics-and-benchmarks) - [Program Copy Templates]