popup-cro

# Popup CRO Production-grade popup optimization framework covering format selection, trigger engineering, audience targeting, frequency capping, copy design, compliance requirements, and structured A/B testing. Handles lead capture, promotional, announcement, and feedback popups across web and mobile. --- ## Table of Contents - [Initial Assessment](#initial-assessment) - [Format Selection Matrix](#format-selection-matrix) - [Trigger Engineering](#trigger-engineering) - [Audience Targeting](#audience-targeting) - [Frequency and Suppression Rules](#frequency-and-suppression-rules) - [Popup Copy Architecture](#popup-copy-architecture) - [Strategy by Business Type](#strategy-by-business-type) - [Mobile Popup Design](#mobile-popup-design) - [Compliance Requirements](#compliance-requirements) - [Multi-Popup Conflict Resolution](#multi-popup-conflict-resolution) - [A/B Test Framework](#ab-test-framework) - [Metrics and Benchmarks](#metrics-and-benchmarks) - [Output Artifacts](#output-artifacts) - [Related Skills](#related-skills) --- ## Clarify First Before designing the popup, confirm these inputs. If any is unknown or vague, ASK — do not assume: - [ ] **Popup purpose** — lead capture, promotion, announcement, or feedback (selects format and trigger) - [ ] **Existing popups running** — needed for multi-popup conflict and priority resolution - [ ] **Visitor + device mix** — new vs returning, mobile vs desktop (drives targeting and mobile-safe format choice) - [ ] **Complianc...