local-seo

# Local SEO — built to be found, not just reviewed For a storefront, a restaurant, or a listing site, being discoverable IS the product. SEO designed in is cheap; SEO retrofitted is a rebuild. Build these signals from the first page. ## 1. Structured data (schema.org) — the biggest local lever Emit JSON-LD matching the entity, validated against Google's Rich Results requirements: - **LocalBusiness** (+ the specific subtype: Restaurant, HomeAndConstructionBusiness, RealEstateAgent) — name, address (PostalAddress), geo, telephone, openingHours, priceRange, url, sameAs (social). This is the single highest-impact local SEO signal. - **Product** + **Offer** (storefront) — name, image, price, availability, aggregateRating. - **Menu** / **MenuItem** (restaurant online-ordering). - **RealEstateListing** / **Residence** (listings) — price, address, floorSize, numberOfRooms. - **BreadcrumbList** on every deep page; **FAQPage** where there's Q&A. Validate every type with the Rich Results test before shipping; invalid JSON-LD earns nothing. ## 2. NAP consistency + Google Business Profile alignment Name / Address / Phone must be **byte-identical** across the site, the LocalBusiness JSON-LD, and the Google Business Profile. Inconsistent NAP fractures local ranking. State the canonical NAP once and reuse it. ## 3. Core Web Vitals are a ranking input (not just perf) LCP / INP / CLS feed search ranking for these pages. Coordinate with performance-engineer, but the SEO-driven mini...