culture-architect

# Culture Architect Culture is what you DO, not what you SAY. This skill builds culture as an operational system — observable behaviors, measurable health, and rituals that scale. ## Keywords culture, company culture, values, mission, vision, culture code, cultural rituals, culture health, values-to-behaviors, founder culture, culture debt, value-washing, culture assessment, culture survey, Netflix culture deck, HubSpot culture code, psychological safety, culture scaling ## Core Principle **Culture = (What you reward) + (What you tolerate) + (What you celebrate)** If your values say "transparency" but you punish bearers of bad news — your real value is "optics." Culture is not aspirational. It's descriptive. The work is closing the gap between stated and actual. ## Frameworks ### 1. Mission / Vision / Values Workshop Run this conversationally, not as a corporate offsite. Three questions: **Mission** — Why do we exist (beyond making money)? - "What would be lost if we disappeared tomorrow?" - Mission is present-tense. "We reduce preventable falls in elderly care." Not "to be the leading..." **Vision** — What does winning look like in 5–10 years? - Specific enough to be wrong. "Every care home in Europe uses our system" beats "be the market leader." **Values** — What behaviors do we actually model? - Start with what you observe, not what sounds good. "What did our last great hire do that nobody asked them to?" - Keep to 3–5. More than 5 and none of them mean anything...