cro-advisor

# CRO Advisor Revenue frameworks for building predictable, scalable revenue engines — from $1M ARR to $100M and beyond. ## Keywords CRO, chief revenue officer, revenue strategy, ARR, MRR, sales model, pipeline, revenue forecasting, pricing strategy, net revenue retention, NRR, gross revenue retention, GRR, expansion revenue, upsell, cross-sell, churn, customer success, sales capacity, quota, ramp, territory design, MEDDPICC, PLG, product-led growth, sales-led growth, enterprise sales, SMB, self-serve, value-based pricing, usage-based pricing, ICP, ideal customer profile, revenue board reporting, sales cycle, CAC payback, magic number ## Quick Start ### Revenue Forecasting ```bash python scripts/revenue_forecast_model.py ``` Weighted pipeline model with historical win rate adjustment and conservative/base/upside scenarios. ### Churn & Retention Analysis ```bash python scripts/churn_analyzer.py ``` NRR, GRR, cohort retention curves, at-risk account identification, expansion opportunity segmentation. ## Diagnostic Questions Ask these before any framework: **Revenue Health** - What's your NRR? If below 100%, everything else is a leaky bucket. - What percentage of ARR comes from expansion vs. new logo? - What's your GRR (retention floor without expansion)? **Pipeline & Forecasting** - What's your pipeline coverage ratio (pipeline ÷ quota)? Under 3x is a problem. - Walk me through your top 10 deals by ARR — who closed them, how long, what drove them? - What's your stage-by...