product-demand-research

# Product Demand Research ## Overview Use public social data to understand whether people actually complain about, ask for, buy, hack around, or recommend solutions in a product category. The output should help founders and marketers decide what to build, position, or test. ## When to Use Use this skill when the user asks to: - validate a startup or product idea - find pain points in a niche - mine Reddit/TikTok/YouTube comments for product ideas - find buyer language and objections - understand alternatives people use today - create messaging from demand evidence ## Signals to Extract - repeated complaints - "I wish" / "is there a tool" / "how do I" phrases - workarounds and spreadsheets/manual processes - comparison and alternative mentions - buying intent - objections to existing solutions - exact words people use for the problem ## Workflow 1. Turn the idea into search queries and synonyms. 2. Search Reddit and relevant social platforms. 3. Pull comments/transcripts for promising posts/videos. 4. Cluster pains, triggers, alternatives, and desired outcomes. 5. Score demand by frequency, intensity, recency, and willingness-to-pay hints. 6. Produce messaging and product implications. ## Output Format ```markdown # Product Demand Research: {idea/category} ## Verdict - Demand signal: Strong/Medium/Weak - Confidence: High/Medium/Low - Why: ## Pain Points | Pain | Evidence | Exact language | Source | |---|---|---|---| ## Existing Alternatives / Workarounds - ... #...