audience-personas

# Audience Personas Turn supplied customer evidence into grounded audience segments. Use it when a marketer has interviews, comments, reviews, or CRM notes and needs to decide who a message is for. It is not for inventing demographics, market size, or personas from intuition. ## 1. Establish the evidence Ask for the source, date range, decision owner, offer, and desired audience action. Keep direct quotes separate from summaries and name material that is missing. ## 2. Group observable patterns Cluster the evidence by job-to-be-done, desired outcome, objection, exact language, and trigger. Cite the source for each cluster. Do not manufacture a segment just to reach a round number. ## 3. Produce a usable segment For each evidence-backed segment, return its job, language, objections, useful message angles, and the question it is already asking. Label confidence and unresolved questions. ## 4. Hold claims for review Flag any demographic statement, outcome claim, or customer quote that needs approval before public use. ## Hard rules - Do not infer demographics, income, identity, or intent not present in the source. - Do not turn one loud comment into a market-wide claim. - Keep observed language distinct from suggested copy. - If evidence is thin, ask for more comments, reviews, or interviews. ## Failure modes | Symptom | Cause | Fix | |---|---|---| | Generic personas | source has no concrete language | ask for verbatim comments or interviews | | False certainty | in...