li-carousel

# li-carousel Document posts are the highest-dwell format on LinkedIn, because a swipe is counted and a scroll is not. The format rewards one idea broken into steps. It punishes a text post cut into pieces. ## When to use it instead of a text post Use a carousel when the idea has **sequence** - steps, a countdown, a before/after progression, a framework with parts. Use a text post when the idea is one claim. Splitting one claim across eight slides is the most common way carousels fail, and if that is what the user has, say so and hand them to `/li-post`. ## Structure 8-12 slides. Under 8 is a text post. Over 12 and the completion rate falls off a cliff. ``` 1 COVER the hook, 6 words or fewer, plus one line of promise 2 THE STAKE why this matters, in one sentence 3-N ONE IDEA PER SLIDE. A headline of 3-7 words, and at most 25 words under it. If a slide needs a paragraph, it is two slides. N+1 RECAP the whole thing as a list, so the screenshot is useful LAST CTA one action. Follow, comment a keyword, or the link. One. ``` ## Slide copy rules - **Slide 1 is 80% of the result.** Six words. Big. The rest of the deck cannot save a cover nobody swipes. - **Number every slide** (3/10). Completion goes up when people can see the end. - **No slide is a paragraph.** If you cannot say it in 25 words, split it. - **The recap slide is the one people screenshot.** Make it standalone. - **The user's handle on every...