linkedin-carousellisted

# LinkedIn carousel A carousel is a document upload, not an image post. That single fact decides the format, and getting it wrong is why most carousels look cropped. ## When to use this Repurposing an article, case study, lesson or set of notes into a LinkedIn carousel. Also for the hook-and-structure work before any slides exist. ## The format, which is not negotiable - **PDF**, uploaded as a document. Not a set of images. - **1080 x 1350** (4:5 portrait). LinkedIn also accepts 1:1, but 4:5 takes the most vertical space in the feed, so it is the default. - **8 to 12 slides.** Under 8 does not justify the swipe; over 12 and the drop-off is steeper than the reach gain. - **Fonts embedded.** A PDF with linked fonts renders as fallback boxes on LinkedIn's server-side thumbnailer, and you will not see it in your own preview. - **Under 100 MB**, which is never the binding constraint if you are not embedding photos. ## The structure that works | Slide | Job | |-------|-----| | 1 | **Hook.** One claim, large. It has to work as a static thumbnail, because that is all most people see | | 2 | **Stakes.** Why this costs the reader something today | | 3-9 | **One idea per slide.** A heading and at most 25 words. If it needs 40, it is two slides | | 10 | **Recap.** The three things worth remembering | | 11 | **CTA.** One action, spelled out | Rules that hold across all of them: - **One idea per slide.** The most common failure is slide 4 carrying three points because the