convert-thank-you-page

# Convert Thank-You Page - Delivery + Secondary Offer Stack > *"The thank-you page is the most under-leveraged surface in most funnels. The visitor just said yes. They trust you more in this five-second window than they will at any point until they get a result. Use it."* This skill builds the thank-you page: deliver the promise, set the next-step expectation, and stack a secondary offer or invitation that fits the moment. ## When to Use Trigger phrases: `thank you page`, `thanks page`, `post-opt-in page`, `confirmation page`, `delivery page`, `/convert thank-you <context>`. Use when: - A visitor just submitted a form (lead magnet, squeeze, webinar reg) or completed a purchase. - The page needs to (1) deliver/confirm the promise and (2) carry forward toward the next funnel step. - The user wants to use the post-conversion attention window. ## When NOT to Use - **Immediate post-checkout upgrade** → `/convert oto-page`. - **OTO recovery** → `/convert downsell-page`. - **Days-later lateral offer** → `/convert cross-sell-page`. - **The lead-magnet opt-in page itself** → `/convert lead-magnet-page`. - **Auditing existing thank-you page** → `/convert audit`. ## Inputs Required: 1. **What just happened** - opt-in for a lead magnet? Webinar registration? Purchase confirmation? 2. **The deliverable** - what they should expect (download link visible, email arrived, calendar invite, etc.) and within what time window. 3. **The next step** - what's the *one* thing the user should...