convert-cross-sell-page

# Convert Cross-Sell Page - Post-Purchase Lateral Offer > *"The cross-sell isn't an upsell. The buyer's already mid-implementation on the first thing. The job here is to show them the *next* product they'll naturally need - not to extract more dollars while the wallet's open."* This skill builds the post-purchase cross-sell page: a related, lateral offer to an existing customer who's already past the OTO/downsell sequence. ## When to Use Trigger phrases: `cross sell page`, `post-purchase upsell`, `related product page`, `convert cross-sell`, `/convert cross-sell <product>`. Use when: - The customer has completed flagship + any immediate OTO/downsell sequence. - A related (not duplicate, not upgrade) product genuinely fits their next step. - The user wants to maximize LTV without breaking trust. Cross-sells fire days-to-weeks after purchase, often from email - not seconds after checkout. ## When NOT to Use - **Immediate post-checkout upgrade** → `/convert oto-page`. - **OTO recovery** → `/convert downsell-page`. - **Pre-purchase cold sales page** → `/convert sales-page`. - **Thank-you page secondary stack** → `/convert thank-you-page`. - **Auditing existing cross-sell** → `/convert audit`. ## Inputs Required: 1. **What they already own** - the flagship + any OTO/downsell items purchased. 2. **The cross-sell product** - must be lateral (not the same thing they own at a higher tier). 3. **Implementation timing** - where the customer is in their journey (week 1? month 3...