convert-scroll-rhythm

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Orchestrate scroll depth across a long-form direct-response page: map zones to The Three Locks (Want → Trust → Excuse), engineer reading-pattern flow (F-pattern body / Z-pattern hero), place CTA anchors at decision points, and pace section transitions for The Greased Chute. Use when designing the visual flow of a sales page, VSL page, or long bridge page where each scroll position must serve a specific Method lock. Not for hero-only spec (use /convert above-fold) and not for short single-purpose pages (use /convert squeeze).

AI & Automation 604 stars 115 forks Updated 3 days ago AGPL-3.0

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Skill Content

# Convert Scroll-Rhythm - Scroll-Depth Orchestration Aligned to The Three Locks > *"Three things must happen - roughly in this order - before someone buys. Think of them as three locks on a door. You need to open all three."* - The Donahoe Method, Framework 3 Scroll position is not a layout problem. It's a persuasion problem. Every screen the reader scrolls past is a chance to open one of the locks (Want → Trust → Excuse) or lose them. This skill maps scroll zones to Method locks and engineers the rhythm of momentum that connects them. ## When to Use Trigger phrases: "scroll rhythm", "scroll-depth design", "page flow design", "how should the page flow", "section order for sales page", "three locks layout", "want trust excuse flow", `/convert scroll-rhythm <product>`. Use when: - Designing the section order of a long-form sales page or VSL page - The page has the right copy but a wrong order - proof appears too early, the close lands too soon, the Excuse never gets opened - Mapping CTA anchor frequency across the page (where do CTAs go and why?) - Diagnosing why a long page loses readers at a specific scroll depth Do NOT use for: - Above-fold-only spec - use `/convert above-fold` - Single-purpose pages (squeeze, opt-in) - they don't have scroll rhythm; they have one screen - Auditing an existing live page - use `/market landing <url>` for CRO teardown - Generating the actual section copy - use `/convert sales-page` (this skill specs the *order*, sales-page writes the *co...

Details

Author
FerroxLabs
Repository
FerroxLabs/wayland
Created
3 months ago
Last Updated
3 days ago
Language
TypeScript
License
AGPL-3.0

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