convert-above-fold

# Convert Above-Fold - Hero Hierarchy Engineered for the Four-Layer Open > *"Your opening has one job: make them keep reading."* - The Donahoe Method, Framework 1 The first viewport is where the Method either lands or dies. This skill engineers the above-fold zone so the visual hierarchy *carries* Layer 1 (Nerve Strike) of the Four-Layer Open and points the reader straight into Layer 2 (Side Door). Every pixel above the fold is in service of "make them keep reading." ## When to Use Trigger phrases: "above the fold", "above-fold hero", "hero section design", "first viewport", "5 second test", "donahoe above fold", "what who next", `/convert above-fold <product>`. Use when: - Designing or rebuilding the hero zone of a sales page, VSL page, squeeze page, or lead-magnet page - The reader currently fails the 5-second test ("what is this / who is it for / what do I do") - The headline is right but the visual hierarchy is suffocating it - Mobile and desktop hero need to be specced together (this skill handles both) Do NOT use for: - Full sales-page assembly - use `/convert sales-page` - Auditing an existing live page - use `/market landing <url>` - Generating only the headline copy - use `/convert open` (Layer 1 lives there) - Scroll mechanics below the fold - use `/convert scroll-rhythm` ## The Five-Second Test (Krug, popularized 2000) A first-time visitor must, within five seconds, be able to answer three questions cold: 1. **What is this?** - the product/offer/promise 2....