convert-proof

# Convert Proof - Conversational Proof > *"Proof in Donahoe copy never announces itself. It doesn't feel like 'evidence.' It feels like conversation - like you're just telling them what happened, what you saw, what the numbers said."* - The Donahoe Method, Framework 2 This skill turns claims into believable, conversational proof using the four-step pattern (claim → evidence → reason → move on) and the five-type proof library (Anecdote, Receipt, Drive-By, Namecheck, Because). The output is proof woven through copy - not a "proof section" with a logo bar. ## When to Use Trigger phrases: "add proof to this", "conversational proof", "donahoe proof", "prove this claim", "back this up", "testimonial as conversation", "drop the receipts", "skin the claim", `/convert proof <claim or section>`. Use whenever copy contains a claim that needs to be believed but currently reads as assertion. Works at any granularity - a single sentence, a single bullet, a section, or a full draft. Do NOT use for: - Designing the visual proof layout (logo bars, video grids, stat blocks) - that's `convert-proof-stack` - Sourcing testimonials from customers (research task, not copy task) - Auditing existing proof for Method-fit (use `convert-audit`) - Generating bullets from scratch (use `convert-bullets` - though they import proof patterns) ## Inputs Required: 1. **The claim(s)** - what does the copy assert that needs to be believed? "This system generates leads while you sleep." / "Most copywritin...