landing-copy-prooflisted
Install: claude install-skill skyf0xx/hedgehog
# Landing Copy: Proof
This section's only job is to make an already-stated claim checkable.
It doesn't introduce a new claim, and it doesn't explain how anything
works — that's `landing-copy-mechanism`, already run. A proof section
that's making its case for the first time here, rather than backing up a
claim made earlier, is out of order.
## What this section answers
One question: **why should the reader believe the mechanism section's
claim is true, not just plausible?** Every sentence in this section
exists to make one specific upstream claim checkable — a number, a name,
a comparison, a quoted result. A proof section with no specific,
attributable evidence isn't a proof section; it's an unearned assertion
wearing this section's placement as false credibility.
## The algorithm
Paragraph count from the beat count `landing-sequencer` assigned, but
proof content is the one archetype most likely to be genuinely
list-shaped — a set of parallel data points (3 stats, 3 logos, 3 quotes)
reads better as a list than forced into prose. Decide the shape first:
1. **Single strong proof point** (1 case study, 1 headline stat) → prose,
1 paragraph: name the evidence, state the specific number or result,
connect it back to the exact claim it's proving.
2. **Multiple parallel proof points** (3+ stats, logos, or quotes of
equal weight) → a `-` list per `landing-copywriter`'s output format,
each item a specific, named data point — not restated as full
sentences if a shor