mardab96
User16 Claude Skills for ad creative: five write the copy, eleven judge it.
Categories
Indexed Skills (5)
funnel-stage-variants-ad-creative
Takes one angle that is already proven and rewrites it three ways, for cold prospecting, warm audiences and retargeting, naming what changes between stages and what must stay identical. Use when the input is an existing winner being extended across audience temperatures. Not for writing an untested angle from scratch, which is paid-social-primary-text-ad-creative.
offer-and-proof-line-ad-creative
Converts a vague benefit into a stated offer, the single proof that carries it, and a risk reducer, and refuses to supply proof the advertiser has not evidenced. Use when the weakness is the substance of what is being promised rather than the wording. Not for producing platform-shaped variants of an already settled offer, which is paid-social-primary-text-ad-creative.
paid-social-primary-text-ad-creative
Writes Meta and LinkedIn primary text, headline and link description variants for one stated angle, built around the point where the feed reader stops reading. Use when the deliverable is static or single-image feed copy for one angle in one ad set. Not for the spoken or on-screen opening of a video, which is video-hook-lines-ad-creative.
search-headline-set-ad-creative
Builds a full Responsive Search Ad asset set for one Google Ads ad group, decides pinning, and names which headlines are duplicates wearing different words. Use when the deliverable is search text tied to keyword intent and a landing page. Not for Meta or LinkedIn feed copy, which is paid-social-primary-text-ad-creative.
video-hook-lines-ad-creative
Writes and ranks the opening of a video ad as three synchronised parts, spoken line, on-screen line and opening shot, for one angle at one audience temperature. Use when the deliverable is the first few seconds of a video before any body script exists. Not for feed body copy under the video, which is paid-social-primary-text-ad-creative.
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