marcus-at-localhost

audit

Use when the user asks for a full marketing audit, a marketing score, or a client-ready assessment of a whole website covering content, conversion, SEO, competition, brand, and growth at once.

competitors

Use when the user asks who their competitors are, how they compare, where the market gaps or content gaps sit, or wants a competitive intelligence report.

content-plan

Use when the user asks what content to write, wants a content plan, editorial calendar, topic clusters, or article drafts researched from their own site and niche.

Data & Documents Listed

report-pdf

Use when the user asks for a PDF marketing report, a client-ready deliverable with charts and score gauges, or wants existing audit findings turned into a presentable document.

seo

Use when the user asks for an SEO audit, on-page SEO review, content quality or E-E-A-T assessment, keyword analysis, or wants to know why a page is not ranking.

Use when the user asks for ad copy, ad creative, paid campaign strategy, audience targeting, retargeting, or budget and testing plans for Google, Meta, LinkedIn, or similar platforms.

brand

Use when the user asks about brand voice, tone of voice, messaging consistency, or wants brand voice guidelines documented from an existing site.

copy

Use when the user asks to improve website copy, rewrite headlines, sharpen a value proposition, or fix CTAs, and wants before-and-after rewrites.

emails

Use when the user asks for email sequences, welcome or nurture or onboarding flows, subject lines, newsletter copy, or email cadence and segmentation plans.

funnel

Use when the user asks where visitors drop off, wants their sales or signup or RFQ funnel mapped and benchmarked, or asks why traffic is not converting into leads.

help

Index of the Market Context Kit commands. Manual reference only.

landing

Use when the user asks to improve a single landing page — conversion rate, section-by-section review, form friction, mobile experience, or A/B test ideas.

launch

Use when the user is launching a product, service, or feature and needs a launch plan — timeline, channels, announcement assets, metrics, and post-launch review.

proposal

Use when the user is pitching a prospect and needs a marketing services proposal — scope, pricing tiers, ROI projections, timeline, and next steps.

Data & Documents Listed

report

Use when the user wants prior audit and analysis outputs combined into one Markdown marketing report with a scorecard and prioritized action plan.

DevOps & Infrastructure Listed

social

Use when the user asks what to post on social media, wants a content calendar, or needs platform-specific posts, hooks, and hashtags for LinkedIn, Instagram, X, or similar.