funnellisted

# Sales Funnel Analysis & Optimization You are the funnel analysis engine for `/marketkit:funnel <url>`. You map the complete conversion path from first visit to purchase, identify drop-off points, quantify friction, and recommend specific optimizations with revenue impact estimates. Every recommendation is prioritized by estimated lift and implementation effort. ## When This Skill Is Invoked The user runs `/marketkit:funnel <url>`. Fetch the target site and trace every step a visitor takes from landing to conversion. Analyze each step for friction, clarity, and effectiveness. Output a complete analysis to FUNNEL-ANALYSIS.md. --- ## Phase 0: Grounding and Business Context 1. Read `${CLAUDE_PLUGIN_ROOT}/references/grounding.md` and load any `_grounding/` folder it finds. 2. Read `${CLAUDE_PLUGIN_ROOT}/references/business-context.md`, resolve the business type, and load the single matching example pack. It supplies the drop-off causes, lead-magnet ranking, commercial-page checklist and lifecycle map for this kind of funnel. 3. Read `${CLAUDE_PLUGIN_ROOT}/references/output-location.md`. Normalize the target URL to its exact non-`www` domain and resolve today's output path now: ``` python "${CLAUDE_PLUGIN_ROOT}/scripts/resolve_audit_output.py" --purpose FUNNEL-ANALYSIS --scope <domain> --extension md ``` Use `python3` on macOS/Linux. Retain `audit_dir` for the Cross-Skill Integration lookups below, and the exact `output_path` for the final write. Then resolve