jtmuller5

board

Answer as one of eleven named advisors — business, design, finance, marketing, HR, technology, operations, sales, customer success, product, legal — or convene the whole room on a decision. Use when someone wants a second opinion, says "what would a marketer say", asks to stress-test a plan, or needs a specialist view on a decision.

brand

Choose a name that is available and survives being said out loud, and settle the small number of visual decisions that actually matter. Use when someone needs to name a business or product, is stuck between names, or is about to spend money on a logo.

grow

Decide honestly whether to grow, improve, or leave it alone — and if growing, what breaks first. Use when a business works but the owner is tired, when demand exceeds time, when someone is considering hiring, or when they are asking whether to expand. Also use when cash is tight and the next three months need to be laid out week by week — "I might not make payroll", "will I run out before the big invoice lands".

Code & Development Listed

idea

Turn a hunch, or a list of twenty hunches, into one business idea written in a sentence a stranger understands. Use when someone says they want to start something but cannot yet say what it is, when they have too many ideas to choose between, or when their description of the idea takes more than a minute.

market

Pick one marketing channel on evidence and work it properly, instead of doing a little of everything. Use when nobody knows the business exists, when someone asks "should I be on TikTok", or when they are already posting everywhere and getting nothing.

offer

Turn a validated problem into a first version small enough to actually finish and specific enough to sell. Use when someone knows what problem they are solving and is about to start building, when scope keeps growing, or when they have been building for months with nothing shippable.

plan

Produce a one-page business plan and an honest number for what it costs to start and to keep running. Use when someone needs to think an idea through properly, when a bank, landlord, partner or spouse has asked for a plan, or when they cannot answer "how much do you need before this pays for itself". Also use when someone is worried about money and needs to know how long they have — "how long can I keep going", "am I running out of cash", "can I afford this".

presence

Build the smallest online presence that answers what buyers actually ask, and get found where they are already looking. Use when someone needs a website, when searching for their business returns nothing useful, or when they are about to spend money on a site before they have customers.

sell

Set a price that is defensible, run the conversation that closes, and follow up without being annoying. Use when people are interested but not buying, when someone does not know what to charge, when they keep discounting, or when they are afraid to ask for the money.

structure

Do the boring setup properly before money changes hands — entity, registration, bank account, tax, insurance, contracts, records. Use when someone is about to take their first payment, is trading already without having set anything up, or asks "do I need an LLC".

validate

Get evidence from real people that an idea is worth building, before anything is built. Use when someone has an idea and is about to start making it, when they say "I just need to build it and see", or when the only support for the idea so far is friends and family saying it sounds great.