apnatvar
UserReplace boring SaaS with a bunch of skills and have them self-update. Skills for Codex/Hermes etc. that marketers and front-end developers can reuse. Built by https://apnatva.dev and built with https://brownsmithdynamics.com
Categories
Indexed Skills (12)
brand-social-skill
Plan, generate, validate, and safely revise evidence-grounded product-promotion campaigns across LinkedIn, Facebook, Reddit, Instagram, X, Threads, Medium or another long-form blog, direct messages, cold email, and warm newsletters. Use when Codex must collect reusable product, brand, audience, offer, campaign, or proof context; create a messaging strategy and content map; produce genuinely platform-native promotional drafts, outreach sequences, articles, carousels, Reels, or visual briefs; research current community and platform rules; maintain a campaign manifest and revision history; regenerate individual outputs without data loss; or audit a multichannel campaign for claims, links, accessibility, duplication, disclosures, placeholders, sensitive data, and volatile limits.
company-voice
Build, store, maintain, and apply a company's editorial voice and content strategy as a persistent plain-file knowledge system. Use when Codex is asked to discover an organization, define positioning or content strategy, create or update a brand/editorial voice memory, generate company content from stored voice rules, review content for voice and claim safety, manage a content backlog, or evolve publishing/performance rules over time.
concise-communication
Reduce token use while preserving meaning, accuracy, required context, and the user's tone. Use when writing or rewriting user-facing messages, explanations, updates, documentation, articles, reports, instructions, or other reading material that should be direct and free of fluff.
marketing-writing-skill
Diagnose, plan, write, critique, rewrite, shorten, expand, repurpose, SEO-adapt, and platform-adapt credible marketing and sales content. Use for LinkedIn posts, Instagram captions, websites, landing pages, product and service pages, blogs, email, ads, founder-led content, sales messaging, and search metadata when audience awareness, positioning, proof, objections, structure, or conversion strategy matters.
email-marketing-html-mjml
Design, write, personalize, compile, and quality-assure visually distinctive, brand-aligned HTML email systems using MJML, reusable HTML templates, and optional Emailcn registry components for React Email, MJML React, or JSX Email. Use for mailing-list campaigns, newsletters, product and blog promotion, discounts, launches, cold outreach, follow-ups, lifecycle sequences, announcements, transactional order/shipping/account updates, subject lines, preview text, Gmail Promotions annotations, Gmail Actions/Highlights markup, deliverability reviews, spam prevention, list hygiene, email compliance, testing, and campaign measurement. Also use to select or integrate Emailcn, edit email component source, or troubleshoot `.mjml` and compiled email HTML across Gmail, Outlook, Apple Mail, and mobile clients.
job-application-tailor
Create truth-preserving, role-specific job application packages from a CV, professional profile, and job description. Use for resume or CV parsing and tailoring, requirement and fit analysis, ATS keyword alignment, evidence checks, cover letters and cover notes, recruiter outreach, screening-question drafts, and application checklists. Do not use it to fabricate qualifications, impersonate a candidate, track applications in an app, or submit applications automatically.
nextjs-optimisation-skill
Audit or improve any Next.js site for technical SEO, AI-search visibility, crawlability, metadata, structured data, indexing, rendering, Core Web Vitals, bundles, prefetching, images, fonts, animation, accessibility, analytics, and release discovery. Use for route reviews, new pages, performance regressions, schema/entity work, sitemap or robots changes, IndexNow publishing, client-boundary reductions, and repository-wide optimisation audits across App Router or Pages Router projects.
recreate-social-video-trends
Research relevant short-form videos for a brand or its competitors, analyze an Instagram or Facebook reference video, and recreate its editing language as an original, reusable Remotion template. Use for social-video trend research, competitor video discovery, lyric videos with supplied lyrics or timing data, transition breakdowns, reference-video imitation, editable clip-replacement templates, and export-ready Remotion compositions.
self-update-skills
Audit and safely improve any existing agent skill when authoritative documentation, product features, APIs, policies, standards, user corrections, observed failures, or better workflows make it stale or incomplete. Use when asked to refresh, modernize, maintain, self-evaluate, or self-update a skill; when new information discovered during another task may affect a relevant skill; or when checking a skill library for drift. Research and propose changes first, require explicit user approval before editing, then make narrow updates with validation, regression checks, provenance, and rollback. This skill governs updates to other skills as well as itself.
website-tech-content-analysis
Audit local website repositories or public website URLs for current SEO, Google Lighthouse performance, accessibility, best practices, crawlability, implementation quality, copy, and messaging. Use when Codex is asked to audit a website, inspect website quality, review SEO, run Lighthouse, review website copy, compare messaging with business intent, create a practical website improvement report, compare before/after audits, or update/refresh/verify the stored SEO practices. Supports technical, copy, and combined modes with Markdown or self-contained local HTML reports.
website-seo-guardrails
Audit, design, write, and validate comprehensive website SEO while preventing indexing, quality, spam-policy, crawling, structured-data, scaling, migration, backlink, keyword, Lighthouse, and measurement failures. Use for technical or on-page audits; standardized Google Lighthouse runs; interpreting Lighthouse JSON, HTML, screenshots, or pasted recommendations; prioritized improvements and comparable before/after retests; Google Trends brand, product, category, seasonal, regional, or content research; deciding whether pages, blogs, courses, tools, directories, or generated content should be indexed; SEO writing; Google Search Console, Bing Webmaster Tools, IndexNow, Ahrefs, sitemaps, robots, canonicals, schema, and AI-search visibility; or pre-launch reviews. Apply to new sites, redesigns, migrations, programmatic content, ecommerce, local, multilingual, and JavaScript-rendered sites.
mcpify
Take an existing application through the full MCP lifecycle: analyze capabilities, generate and test a secure server, package or deploy it, connect clients, publish registry metadata, and operate releases. Use for production-oriented MCP work, especially TypeScript and Next.js repositories; do not use to bulk-expose arbitrary functions or bypass release authorization.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.