channel-formulalisted

# Channel Formula - Every channel that works has an unwritten contract with its audience: a specific promise the winners keep and the flops break. This skill makes the contract **written**. - Generic storytelling craft is necessary but not sufficient — a technically perfect story that breaks the channel's promise still dies. **Audience expectation beats craft.** - The output is a reusable **channel profile**: formula, title pattern, packaging rules, and retention benchmarks, extracted from the channel's own data — never from assumptions about the niche. - Built on the six levers — see **storytelling-hooks**. Recap: 1. Curiosity gap · 2. Emotional mirror · 3. Conflict engine · 4. Relatability · 5. Pattern + surprise · 6. Three-act. ## When to Use - A channel has some winners and some flops and nobody can articulate why. - Before scripting for an established channel — check the premise against the formula first. - After a flop, alongside **retention-audit** (audit finds *where* it died; this skill finds *what promise* was broken). - Any platform, any niche: crime stories, cricket, tech reviews, cozy content, finance, faith, vlogs. ## Intake (the evidence) - **3–5 top videos**: title, thumbnail (screenshot fine), views/velocity, and if available retention at 0:30. - **1–3 flops** from the same format — flops are as informative as winners; the formula lives in the *difference*. - Channel's audience in one sentence, and what viewers do with the content (background listening?