cro-methodology

# CRO Methodology Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology(TM). Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips. ## Core Principle **Don't guess -- discover.** Every visitor who doesn't convert has a reason. Discover those reasons through research, then systematically eliminate them with evidence and proof. This evidence-based approach consistently outperforms "best practices", intuition, competitor copying, and expert opinion. ## Scoring **Goal: 10/10.** Rate any landing page, funnel, or conversion flow 0-10 against the principles below. Report the current score and the specific improvements needed to reach 10/10. ## The CRO Frameworks ### 1. The CRO Process **Core concept:** A systematic 9-step process moving from defining success metrics through research and experimentation to scaling wins across the business. **Why it works:** Random optimization skips research. The process forces you to understand visitors before changing anything, so every change rests on evidence, not opinion. **Key insights:** - Define success metrics aligned with business KPIs before touching any page - Map the entire funnel to find "blocked arteries" (high-traffic underperforming paths) and "missing links" (absent funnel stages) - Research visitors in three dimensions: who they are, what blocks them (UX problems), what stops them (objections) - Gath...