quarterlisted

# /operator-cmo:quarter Positioning says who you are for. This says what you are doing about it for the next 90 days, and what you will stop doing if it does not work. A plan without a kill condition is a wish with a budget. ## Preconditions Read `marketing/decisions/positioning.md` first. If it does not exist, stop and tell the operator to run `/operator-cmo:positioning`. Do not infer a positioning from the repo and carry on: an invented ICP will be cited by every brief for the next three months. If `marketing/log/results.md` exists, read it. Last quarter's numbers set this quarter's baselines. ## What you produce `marketing/decisions/quarter.md`, containing: **Two or three bets. Never more.** Four bets is a to-do list, and a to-do list cannot be killed, only abandoned. Each bet gets: - **The claim.** What you believe that, if true, makes this worth the quarter. - **The audience.** Named against a segment in positioning.md. If it is not in positioning, either the bet is wrong or positioning is out of date. Say which. - **The move.** The channel and the shape of the work, in one sentence. - **One metric.** One. With a baseline and a target. Pipeline or a leading indicator with a stated conversion assumption, never an activity count. - **The kill condition.** A number and a date. "If qualified replies are under 8 by week 6, this bet stops and its budget moves to bet 1." - **Cost.** Money and hours per week. **What we are not doing.** Pulled from the requests th