stage-4-positioning-templateslisted

# Stage 4 artifact template ## positioning.md ```markdown --- artifact: positioning idea: <slug> stage: 4 gate: P status: draft # locked at gate P pass evidence_grade: B rung: <rung> pipeline_version: 1.13.0 updated: YYYY-MM-DD --- # Positioning THESIS (pre-product: expect revision once real customers arrive; do not tighten early) ## 1. Best customers | Pid | why (understood fast / committed fast) | E-ids | |---|---|---| ## 2. Competitive alternatives (FROM LEDGER ONLY — phantoms eliminated) | alternative | evidence (who considers it, E-ids) | |---|---| | eliminated phantom | reason (no customer mentioned) | ## 3. Unique attributes (consistent with promise-scope.md) ## 4. Value & proof ("so what?" test applied) | attribute | value to customer | proof (R2 measurements, E-ids) | |---|---|---| ## 5. Target segment (paying segment vs complaining segment noted) ## 6. Market category - Style: head-to-head / big-fish-small-pond (default) / new-game (~10% cases) - Category chosen + why it makes the value obvious: - Relevant trend (optional, answers "why now", never replaces category): ## 7. Copy test - If cloned in a month, what survives: ## 8. Pitch (customer verbatim language) > "Unlike ___, this ___ for ___ because ___." - Test result: reactions (handoff) / A/B data (market-evidence) / UNTESTED (analysis — carried forward) ```