cold-outreachlisted
Install: claude install-skill veyralabsgroup/veyraskills
# Cold Outreach
Research a prospect company and generate a 4-message outreach sequence personalized to their specific situation. Not templates - actual personalization based on what you find.
## What this does
Three phases:
1. **Prospect Research** - Extract signals from their website, marketing activity, and context
2. **Pain Signal Identification** - Find the specific angle that will resonate
3. **Sequence Generation** - Write 4 messages: opener, follow-up 1, follow-up 2, break-up
## How to use
Pass a company URL or LinkedIn URL:
```
/cold-outreach https://empresa.com
```
Or with context:
```
/cold-outreach https://empresa.com - contacto: Ana Lopez, directora de marketing, LinkedIn: linkedin.com/in/analopez
```
## Phase 1 - Prospect Research
Collect the signals that make outreach feel personal:
**From their website:**
- What they do and who they serve
- What they are clearly investing in (design, content, ads)
- What is clearly missing or underperforming (compared to what you'd expect)
- Any recent changes (new product, rebrand, expansion)
- Tech stack signals (no pixel = cannot run ads; no analytics = flying blind)
**From search:**
- Recent news, press, blog posts
- Job postings (reveals priorities and pain)
- Social media activity (are they active? what topics?)
- Reviews or testimonials (reveals what customers value)
**From LinkedIn (if profile provided):**
- Contact's role and responsibilities
- Recent activity / posts
- Time in current role (new role = oft