sales-playbooklisted
Install: claude install-skill varunk130/ai-marketing-claude-skills
# Sales Playbook
Sales methodology and deal execution system that combines MEDDPICC + BANT hybrid discovery frameworks, mutual action plans, ROI calculators with industry benchmarks, competitive displacement playbooks, and value-based pricing strategies.
## When to Use
- Qualify this deal
- Generate discovery questions for [industry]
- Analyze this call
- Build ROI model for [prospect]
- Create mutual action plan
- Displacement playbook for [competitor]
- Generate proposal for [prospect]
- Prep for objections
- Deal review for this week
## Workflow
1. **Deal Qualification** -- run MEDDPICC + BANT assessment, generate qualification score
2. **Discovery Prep** -- generate question framework based on prospect industry and deal stage
3. **Discovery Call** -- guide conversation through qualification criteria with real-time checklist
4. **Post-Call Analysis** -- score transcript against framework, identify gaps and signals
5. **ROI Model** -- build prospect-specific ROI calculator with industry benchmarks
6. **Mutual Action Plan** -- generate shared timeline with all milestones to close
7. **Competitive Strategy** -- if competitor identified, activate displacement playbook
8. **Proposal Creation** -- tiered proposal with value-based pricing and ROI justification
9. **Objection Prep** -- pre-load likely objections with prepared responses
10. **Deal Review** -- weekly pipeline review with qualification scores and risk flags
## Reference
Full methodology lives in [README.md](READM