position-locklisted

# Position Lock (PRISM Framework) Engineer a positioning architecture that is structurally defensible and cascades consistently from brand level down to feature level. ## When to Use - New product positioning - Repositioning after market shift - Messaging overhaul - Pre-launch messaging lock - Category creation strategy ## What You'll Need **Critical inputs (ask if not provided):** - Product/company to position - Target audience (primary persona) - Top 2-3 competitors **Nice-to-have:** - Battle Scanner output (competitive positioning) - Whitespace Finder output (opportunities to position around) - Journey Architect output (persona needs at each stage) ## Process ### Step 1: Build the 4-Layer Positioning Stack **Layer 1: Category Design** Decide your category strategy: | Strategy | When to Use | Risk Level | |----------|------------|------------| | Create new category | You are truly different, market is ready | High effort, highest leverage | | Redefine existing category | Existing category is stale, you have a fresh angle | Medium effort | | Compete within category | Category is well-understood, you have clear advantages | Lowest effort | **Layer 2: Strategic Narrative** The "big idea" connecting your product to a larger market shift: - NOT a feature story -- a worldview story - Format: "The world is changing from [old way] to [new way]. [Product] is built for the new world." - Must feel inevitable and bigger than your product **Layer 3: Value Proposition Matrix** |