partner-blueprintlisted

# Partner Blueprint (BRIDGE Framework) Engineer partnership strategy from identification through activation. Partnerships are a multiplier, not just a channel. ## When to Use - Building partner/channel program from scratch - Evaluating specific partnership opportunity - Designing co-GTM with existing partner - Expanding into new geography via partners - Platform/ecosystem strategy ## What You'll Need **Critical inputs (ask if not provided):** - Your product and target market - Partnership goals (reach, credibility, technology, revenue) - Current partner landscape (if any) **Nice-to-have:** - Battle Scanner output (competitor partnerships to counter) - Market Analyzer output (segments needing partner reach) ## Process ### Step 1: Partner Landscape Mapping Identify candidates across 6 categories: | Category | What They Offer | Examples | |----------|----------------|---------| | **Technology** | Integrations, platform plays | CRM, cloud providers, data platforms | | **Channel/Reseller** | Reach into new segments/geos | VARs, MSPs, regional resellers | | **Co-marketing** | Audience sharing, content collab | Complementary SaaS, media partners | | **Implementation** | Consulting, deployment, training | SIs, boutique consultancies | | **Strategic/OEM** | Embedded, white-label | Enterprise platforms, industry solutions | | **Community/Ecosystem** | Developer communities, associations | Open-source projects, industry groups | ### Step 2: BRIDGE Scoring (per partner candidate,