journey-architectlisted

# Journey Architect (7-GATE Model) Design the complete customer journey with measurable gates. Maps every touchpoint from first awareness through purchase, activation, and advocacy with friction scoring at each stage. ## When to Use - Pre-launch journey design - Conversion funnel optimization - Content strategy planning - Sales process design - Customer experience improvement ## What You'll Need **Critical inputs (ask if not provided):** - Product/service being mapped - Primary buyer persona(s) - Current sales motion (PLG, sales-led, hybrid) **Nice-to-have:** - Market Analyzer segment data - Existing funnel metrics - Customer feedback or interview data ## Process ### Step 1: Define the 7 Gates Each gate represents a cognitive/behavioral milestone customers must pass through: | Gate | Name | Customer State | Key Question They Ask | |------|------|---------------|----------------------| | G1 | **Awakening** | Recognizes they have a problem | "Is this actually a problem worth solving?" | | G2 | **Exploration** | Begins researching solutions | "What options exist to solve this?" | | G3 | **Consideration** | Builds a shortlist | "Which 2-3 solutions should I evaluate seriously?" | | G4 | **Conviction** | Commits to a solution | "Can I justify this purchase internally?" | | G5 | **Activation** | Starts using the product | "How do I get value from this quickly?" | | G6 | **Integration** | Product becomes embedded in workflow | "How does this fit into everything else I do?" |