growth-looplisted

# Growth Loop (ANCHOR System) A structured lifecycle engine that designs every phase of post-acquisition customer engagement -- from initial activation through renewal and advocacy. ANCHOR maximizes net revenue retention by combining health scoring, trigger-based expansion plays, and systematic advocacy development into a unified retention and growth system. ## When to Use - Designing a post-launch customer success and retention strategy - Building a customer health scoring model to predict and prevent churn - Creating expansion playbooks for upsell and cross-sell motions - Developing customer advocacy programs (case studies, referrals, advisory boards) - Improving net revenue retention (NRR) and reducing logo churn - Structuring the handoff from launch/acquisition to ongoing customer success - Building automated lifecycle programs with trigger-based interventions ## What You'll Need **Critical inputs (ask if not provided):** - Product name, pricing model, and customer segments - Current retention and churn rates (or estimates) - Key value moments and activation milestones in the product - Customer support and success team structure - Expansion products or tiers available for upsell/cross-sell - Revenue targets (NRR, expansion revenue, logo retention) **Nice-to-have:** - Customer journey maps (from journey-architect) - Product usage analytics and feature adoption data - NPS or CSAT baseline scores - Existing health scoring model (if any) - Competitive switching triggers