enablement-forgelisted

# Enablement Forge (CRAFT System) Production engine that takes positioning, competitive intelligence, and journey data and turns them into ready-to-use sales and marketing assets. ## When to Use - Pre-launch asset creation - Sales team onboarding materials - New persona/segment asset builds - Competitive displacement campaigns - Quarterly asset refresh ## What You'll Need **Critical inputs (ask if not provided):** - Product being sold - Target buyer persona(s) - Sales motion (PLG, sales-led, hybrid) **Nice-to-have:** - Position Lock output (messaging backbone) - Battle Scanner output (competitive intelligence) - Journey Architect output (stage-specific needs) ## Process ### Step 1: Asset Inventory Matrix Map required assets by journey stage x asset type: | Asset Type | G1-G2 Awareness | G3 Consideration | G4 Conviction | G5-G7 Post-Sale | |-----------|----------------|------------------|---------------|-----------------| | **Pitch materials** | Elevator pitch | Demo script, 1-pager | Executive deck | QBR template | | **Competitive** | Category POV | Comparison sheet | Displacement guide | Competitive alert | | **Evidence** | Industry report | Case study | ROI analysis | Success story | | **Technical** | Architecture overview | Integration guide | Security whitepaper | API docs | | **Enablement** | Discovery questions | Talk tracks | Objection handler | Expansion playbook | | **Self-service** | Assessment tool | Interactive demo | ROI calculator | Health check tool | #