customer-advocacylisted

# Customer Advocacy (AMPLIFY Framework) Design a customer advocacy program that converts happy customers into a predictable supply of references, case studies, peer reviews, and community influence - and ties advocacy activity back to pipeline. AMPLIFY replaces ad-hoc "can you do a quote?" asks with a structured advocate pipeline and an attribution model that earns the program ongoing investment. ## Core Principle **Advocacy is a *supply chain*, not a favor.** Most advocacy programs starve sales of references because they rely on relationship taps instead of a managed pipeline. AMPLIFY treats advocates like inventory: sourced, qualified, activated, replenished, and attributed. ## The AMPLIFY Framework | Letter | Stage | The Question | |--------|-------|--------------| | **A** | Advocate Identification | Who qualifies, and how is the candidate pool sourced continuously? | | **M** | Motion Design | Which advocacy motions are in scope (reference, case study, review, speaker, community)? | | **P** | Program Mechanics | What's the recruitment, onboarding, and reward design? | | **L** | Library & Inventory | How is the advocate inventory tracked, and what's the SLA for sales requests? | | **I** | Influence-to-Revenue | How is advocacy activity attributed to pipeline and revenue? | | **F** | Feedback Loop | How is fatigue managed and the candidate pool replenished? | | **Y** | Yield Optimization | Which motions and segments produce the highest influence per ask? | ## Advocate