conversion-opslisted
Install: claude install-skill varunk130/ai-marketing-claude-skills
# Conversion Ops
Landing page and funnel optimization system that combines traditional CRO auditing with heatmap analysis, session replay insights, micro-conversion funnel mapping, and psychological trigger scoring based on Cialdini's 6 principles of persuasion.
## When to Use
- Audit this landing page
- Score [URL] for conversions
- Map the micro-funnel for [page]
- Check Cialdini triggers on [URL]
- Analyze form friction
- Compare against [competitor URL]
- Mobile CRO audit
## Workflow
1. **Page Ingestion** -- provide URL or HTML. System captures desktop + mobile screenshots
2. **Heatmap Analysis** -- if heatmap data available (Hotjar/MS Clarity export), overlay onto audit
3. **12-Dimension CRO Audit** -- score each dimension 0-10 with specific findings
4. **Cialdini Trigger Scan** -- identify present/missing persuasion principles with fix suggestions
5. **Micro-Funnel Map** -- enumerate every micro-conversion step, flag drop-off points
6. **Form Friction Audit** -- score each form field, recommend removals or progressive profiling
7. **Mobile Audit** -- separate scoring pass for mobile experience
8. **Session Replay Classification** -- if replay data available, classify dominant user archetype
9. **Competitive Benchmark** -- crawl 3-5 competitor pages, generate comparison matrix
10. **Prioritized Fix List** -- rank all findings by (impact * ease) and output implementation plan
## Reference
Full methodology lives in [README.md](README.md) in this folder: configuration,