community-catalystlisted

# Community Catalyst (LOOP Engine) Design the mechanisms that make your product grow itself through product experience, community engagement, and viral mechanics. ## When to Use - PLG motion design - Community program launch - Referral program design - Developer ecosystem strategy - Growth loop optimization ## What You'll Need **Critical inputs (ask if not provided):** - Product and its core use case - Current growth motion (sales-led, PLG, hybrid) - Target user persona **Nice-to-have:** - Journey Architect output (Gates 5-7 for post-sale experience) - Current product metrics (signups, activation, retention) ## Process ### Step 1: PLG Readiness Assessment Score your product on 8 dimensions (1-5 each): | Dimension | Question | Score Guide | |-----------|---------|-------------| | Self-serve signup | Can users start without talking to sales? | 1=must talk to sales, 5=instant signup | | Time-to-value | Can users see value in under 5 minutes? | 1=days/weeks, 5=under 5 minutes | | Freemium viability | Is a free tier sustainable? | 1=no, 5=natural free tier exists | | Network effects | Does product improve with more users? | 1=no, 5=strong network effects | | Collaboration | Does usage naturally involve inviting others? | 1=solo use, 5=inherently collaborative | | Integration distribution | Does product plug into existing workflows? | 1=standalone, 5=deep integrations | | Data personalization | Can the product self-optimize with usage? | 1=static, 5=gets smarter over time |