infographic-brief

# Infographic Brief ## What This Skill Does Writes a detailed, production-ready brief for an infographic designer from raw data or findings — specifying the story, the key figures, the recommended visual approach, the hierarchy of information, and the format requirements. ## When To Use This Skill - You have data findings that need to be visualised and are handing them to a designer or illustration team - You want to align on the story and hierarchy before design work begins, avoiding expensive revisions - You need a brief that a designer who is not a journalist can understand and act on without a meeting - You are commissioning infographic work from a freelancer and need clear written specifications ## What You Need To Provide **Required:** The main finding or story the infographic must communicate. The key data points (exact figures). The intended publication format (digital article, print page, social card, etc.) and approximate dimensions or aspect ratio. **Optional:** The publication's house style (colours, typefaces); any data points that are secondary and should be subordinate; reference examples of infographics the team likes; deadline. ## How the Assistant Approaches This 1. Establishes the single headline message the infographic must communicate — everything else is subordinate to this. 2. Recommends a chart or visual type appropriate for the data structure, and gives reasons (e.g. "A bar chart rather than a pie chart because you have seven categories and relati...