launch-videolisted
Install: claude install-skill ucsandman/claude-skills
# Launch Video
**REQUIRED BACKGROUND:** marketing-studio skill. Work in `C:/Projects/animations`.
Produces: `out/<brand>/film/film-vN-scored.mp4` — a bespoke 20-40s film with music,
narration and SFX cues, plus `out/<brand>/launch.mp4` (the scored lock that postkit,
mission-control and review-in-magnetic expect).
**A film is not done without audio, and audio means a voice explaining the product.**
Step 8 is not optional and `node scripts/check-audio.mjs <brand>` must exit 0 before
the word "done". Two postflop cuts shipped silent on 2026-09-01; that is the reason
this line exists.
## Route
Default: a BESPOKE composition at `studio/src/films/<brand>/` (PLAYBOOK "Bespoke
films"; postflop is the worked example). Every product shot is rebuilt native UI
that animates (grids resolving, figures counting, a cursor that clicks), never a
screenshot panel or a screen recording. The LaunchVideo template is the fallback
only when the user asks for the five-act house style explicitly.
## Recipe
1. Direction, before any storyboarding or building: write three one-page directions
with `docs/templates/DIRECTION.md`, kill two with its kill questions, and record the
survivor + its signature move in `out/<brand>/marketing/direction.md`. Skip only if
that file already exists for this version.
2. Shot spec: write `out/<brand>/marketing/film-spec.md` from the direction (copy
postflop's shape: non-negotiables from the brand voice, motion rules judge-motion
scans for, the composi