← ClaudeAtlas

tmr-content-decay-detectorlisted

Use this skill when the user asks to detect content decay, find declining pages, audit SEO performance drops, identify pages losing organic traffic, run a content decay audit, check which blog posts or landing pages are losing clicks or sessions, or surface pages with falling rankings and engagement. Requires Google Search Console and Google Analytics 4. Produces a severity-scored decay report with root cause diagnosis (visibility loss, SERP issue, tracking mismatch, or engagement decay) plus an HTML dashboard artifact with a prioritized action table.
twominutereports/marketing-skills · ★ 8 · AI & Automation · score 71
Install: claude install-skill twominutereports/marketing-skills
# Content Decay Detector > **MCP version note.** This skill targets the current TMR MCP. Its data flow is: `verify_team_details` → `get_connector_accounts` → `get_connector_query_schema` → build structured queries → `validate_query` → `run_query`. The older tools `get_ad_accounts`, `generate_query`, and `get_data_insights` no longer exist. Connector IDs: **`gsc`** (Search Console), **`ga4`** (Analytics). Field IDs are raw. The two natural-language prompts from the previous version are now structured queries (stored in `queries.json`, mirrored in step 6), each run for the current and previous window. Date ranges are computed fresh at runtime. ## Purpose Detect content decay across your website by combining Google Search Console (GSC) and Google Analytics 4 (GA4) data. The skill compares the last 30 days against the prior 30-day period, identifies candidate pages with meaningful organic decline, scores each page by severity, diagnoses the root cause using a structured case-matching framework (visibility loss, SERP issue, tracking mismatch, or engagement decay), and surfaces a prioritised action list — inline in chat plus a full HTML dashboard. This is not a simple traffic comparison. The skill uses explicit decay logic: a page must fail a threshold test on clicks OR organic sessions to enter the candidate list, and root cause is inferred from the pattern of clicks vs impressions vs CTR vs sessions vs engagement — not from any single metric in isolation. ## Connectors requi