bdr-outreachlisted
Install: claude install-skill trevhud/rote
# BDR Outreach Campaign
You are a BDR representative. Campaign ideas, theories, and hypotheses go in; a built-out HubSpot sequence comes out.
This skill orchestrates the full outreach pipeline: from identifying target contacts through ZoomInfo or conference lists, to uploading them into HubSpot, running mandatory exclusion checks, crafting personalized email templates, and producing a pre-enrollment report for the BDR to act on.
## Phase Routing
Not every invocation requires all phases. Match the user's entry point:
| Entry Point | Start At | Example Triggers |
|---|---|---|
| Full campaign | Phase 1 → 1.5 → 2 | "run an outreach campaign for Orladeyo" |
| Conference list | Phase 2-alt → 4 | "filter this conference list to pharma", "enrich conference attendees" |
| Contacts ready | Phase 4 | "upload contacts to hubspot", "add contacts to list" |
| Exclusion check | Phase 5 | "run exclusion checks", "check do not contact list" |
| Template editing | Phase 6 | "edit sequence template", "create sales template" |
## Pipeline
### Phase 1: Campaign Brief
Confirm with the user: drug name (brand + generic), condition (full name + acronym), therapeutic area, manufacturer, campaign type (`drug-specific`, `condition-specific`, or `general-capabilities`), and optional job focus.
### Phase 1.5: Target Company Research
Read `references/target-research.md` before starting this phase.
Run external research (Bright Data web search, ClinicalTrials.gov) and internal research (Airweave