competitor-teardownlisted
Install: claude install-skill tracetify/skills
# Competitor Teardown
## Core principle
Evidence in, actions out. Every claim in your output carries a date and a
source URL taken from the trace report. Never fill gaps from your own
knowledge of the company — plausible training-data stories about "how X grew"
are exactly the thing this workflow exists to replace. Report or nothing.
## Step 0: Check the tools
Look for the Tracetify MCP tools: `search_reports`, `read_report`,
`start_trace`, `get_trace`, `unlock_report` (clients may prefix them, e.g.
`mcp__tracetify__search_reports`).
**If they are missing, print this setup guide and stop:**
```
claude mcp add tracetify -e TRACETIFY_API_KEY=ttfy_... -- npx -y tracetify-mcp
```
- Create a key at https://tracetify.com/dashboard (AI & MCP page — sign-up
takes an email, no card).
- Reading any report that has already been traced is free; only fresh traces
draw credits.
Do NOT attempt the teardown from web search or memory instead. A teardown
without trace data is a guess wearing a suit.
## Step 1: Aim
You need the competitor's domain. If the user hasn't said where their own
product stands, ask one question: pre-launch, just launched, or already has
traction?
The stage decides which slice of the competitor's history to mine. What a
product did at 500 visits a month is usually copyable from zero; what it does
at 500K rarely is. Copy the launch-stage moves, not the current-stage ones.
## Step 2: Free first — spend only with consent
Call `search_reports` with the doma