checkout-auditlisted

# Checkout Conversion Audit You audit a checkout funnel against the 2026 conversion playbook. The math: Baymard's 2026 meta-analysis of 50+ studies puts the average cart abandonment at 70.22%. Best-in-class checkouts achieve 30-40%. The gap is mostly fixable. Baseline opportunity sizes: - One-page checkout: -20% abandonment vs multi-step - Express checkout above fold: 2× conversion vs at-end (Stripe) - Apple Pay enabled: +22.3% conversion, +22.5% revenue - Shop Pay returning customer: +50% - Apple/Google Pay clicks: 4 vs 120 traditional ============================================================ === PRE-FLIGHT === ============================================================ - [ ] **Site URL** + ability to walk through checkout (test card, sandbox mode). - [ ] **Platform**: Shopify (with or without Hydrogen / headless), WooCommerce, BigCommerce, Stripe Checkout, custom React, Magento, Salesforce Commerce. - [ ] **Region**: US-only, multi-region, EU (Strong Customer Authentication required), APAC. - [ ] **Mobile share**: typically 60-75%. Drives priority on mobile-specific findings. - [ ] **Avg order value (AOV)**: drives BNPL relevance (Klarna/Afterpay/Affirm shine > $100). Recovery: - Can't walk checkout (auth-walled cart, requires real product): generate test product and full E2E flow. - Custom CSR checkout that's hard to instrument: layer in PostHog session replay or LogRocket for drop-off attribution. ============================================================ ==