competitive-intelligencelisted

# Competitive Intelligence ## Overview This skill covers how B2B marketers research competitors, develop competitive positioning, enable sales teams, and build automated systems for ongoing competitive monitoring. All practices are sourced exclusively from guests on the Exit Five podcast; no external best practices have been added. Where guests disagree, both positions are presented with full attribution so you can make an informed choice. --- ## Researching the Competitive Landscape ### Primary Research Methods When building competitive intelligence from scratch, prioritize primary research over surface-level observation. - **Rebuild competitor comparison pages from scratch** using primary research: scrape competitor sitemaps and product documentation, extract G2 reviews, analyze live competitor product flows, and gather internal sales call insights. Structure comparisons with specific, sourced claims and include sections where competitors win—not just your advantages. This creates non-biased, detailed comparisons that both humans and LLMs trust more than generic feature lists. *(Source: Adina Timar, Episode #336)* - **Mine G2, Capterra, and similar review platforms** for competitor reviews. Look for patterns in what customers praise and criticize to reveal which differentiators matter to buyers, what pain points competitors fail to address, and the exact language customers use to describe problems and solutions. Use these insights to inform battle cards, positioning,