ai-sales-intelligence-and-outreachlisted

# AI Sales Intelligence and Outreach ## Overview This skill covers how B2B marketers can apply AI to sales call data, outbound prospecting, lead scoring, sales enablement, and CRM automation. It addresses both intelligence extraction (turning raw call transcripts into actionable insights) and outreach execution (personalizing and scaling campaigns using AI). All practices are sourced exclusively from Exit Five podcast guests and are attributed to the specific episode and guest who recommended them. --- ## Extracting Intelligence from Sales Call Transcripts Sales call recordings are one of the richest and most underused data sources in B2B marketing. Use AI to systematically mine them. **Scan transcripts for attribution signals.** Pipe Gong call transcripts through an LLM to identify mentions of how leads or customers heard about your company. This surfaces attribution signals that contradict or validate multi-touch attribution models and reveals which channels are actually driving awareness — especially for brand and upper-funnel initiatives that traditional attribution misses. (Source: Drew Pinta, Episode #346) **Set up keyword alerts in call recording software.** Configure alerts in tools like Fathom for specific campaign names, influencer names, or channel keywords. The software will automatically transcribe calls and flag mentions, giving you a count of how many times each term was mentioned. Query the AI chat feature to ask questions like "How many times was this m