competitor-analysislisted

Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.
teachskillofskills-ai/DigitalMarketingPro-techshu · ★ 0 · Data & Documents · score 73

Install: claude install-skill teachskillofskills-ai/DigitalMarketingPro-techshu

# /digital-marketing-pro:competitor-analysis ## Purpose Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit. ## Input Required The user must provide (or will be prompted for): - **Competitors**: 2-5 competitor names and/or URLs - **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing) - **Key battleground keywords**: Terms where the brand competes head-to-head - **Industry/category**: For contextual benchmarking ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. 2. **Content analysis**: Content types, publishing frequency, top-performing content, content gaps, topic authority 3. **SEO analysis**: Domain authority, keyword overlap, ranking gaps, backlink comparison, techn