audience-profilelisted

Build a named, narrative buyer persona document �� demographic snapshot, psychographic drivers, jobs-to-be-done, day-in-the-life scenario, buyer journey map, objections with counter-messaging, and content/channel preferences — for the 2-4 personas a brand actually needs. Triggers on "/digital-marketing-pro:audience-profile", "create a buyer persona", "profile our target customer", "who is our ideal customer", "map the buyer journey for this segment". Reads the brand profile, guidelines, and any customer data supplied (surveys, CRM exports, analytics demographics); run by the marketing-strategist agent. For the deeper research module — segmentation, anti-personas, buying committees — see /digital-marketing-pro:audience-intelligence.
teachskillofskills-ai/DigitalMarketingPro-techshu · ★ 0 · Data & Documents · score 73

Install: claude install-skill teachskillofskills-ai/DigitalMarketingPro-techshu

# /digital-marketing-pro:audience-profile ## Purpose Build a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities. ## Input Required The user must provide (or will be prompted for): - **Product/service**: What the brand offers - **Customer type**: B2B buyer, B2C consumer, or both - **Existing data**: Any customer research, survey data, analytics demographics, CRM data, or interview insights - **Number of personas**: How many distinct personas to create (recommend 2-4) - **Hypothesis**: Who the user thinks their ideal customer is (starting point) ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. 2. Gather inputs through structured questions if data is limited 3. Build d