journey-maplisted

# Journey Map Skill Map user experiences and customer lifecycles. Use two modes: User-focused (touchpoints, emotions, pain points) and Business-focused (full lifecycle, revenue metrics, cross-functional). ## When to Use This Skill **User Journey Mapping:** - Understanding how users experience your product - Identifying friction points in user flows - Designing better onboarding or core experiences - Aligning team around user perspective **Customer Journey Mapping:** - Planning go-to-market strategy - Optimizing sales and success processes - Understanding full customer lifecycle (awareness → retention) - Cross-functional alignment (marketing, sales, product, support) ## Two Modes ### Mode 1: User Journey Map **Focus:** How users interact with your product **Scope:** Single feature or product experience **Audience:** Product, design, engineering teams **Duration:** Covers minutes to weeks ### Mode 2: Customer Journey Map **Focus:** How customers move through business relationship **Scope:** Full lifecycle from awareness to advocacy **Audience:** GTM teams (marketing, sales, CS) + product **Duration:** Covers months to years ## Workflow ### Step 1: Choose Mode Ask the PM: ``` Which type of journey map do you need? 1. **User Journey Map** - Maps: Product experience (onboarding, key workflow, feature usage) - Focus: Touchpoints, emotions, pain points, opportunities - Example: "User onboarding journey" or "Checkout flow journey" 2. **Customer Journey Map** -