← ClaudeAtlas

wf-competitive-positioninglisted

Research competitors and build positioning pages that rank. Use when the user wants to define competitive positioning and create comparison content. Also trigger when the user mentions 'competitive positioning workflow,' 'build comparison pages,' 'competitor pages,' 'vs pages and positioning,' or 'competitive content strategy.' For positioning only, see product-marketing. For comparison pages only, see competitor-alternatives.
t0ddharris/mktg-os · ★ 0 · AI & Automation · score 61
Install: claude install-skill t0ddharris/mktg-os
# Competitive Positioning End-to-end workflow: define your competitive positioning, build comparison and alternative pages, polish the copy, and optimize for search. ## Stage 1: Positioning & Competitive Analysis Load and run the `product-marketing` skill to define or refine: - Competitive landscape map - Your differentiation by competitor - Strengths and weaknesses (honest assessment) - Competitive battlecard content - "Why us" narrative per competitor If `brain/competitive.md` already has content, review and update it rather than starting from scratch. **Gate:** User approves the competitive positioning before creating pages. ## Stage 2: Comparison & Alternative Pages Load and run the `competitor-alternatives` skill to build: - "[You] vs [Competitor]" pages for top competitors - "[Competitor] alternatives" pages - "[Your category] alternatives" page Use the positioning from Stage 1 to ensure consistency. **Gate:** User approves each page structure and content. ## Stage 3: Copy Polish Load and run the `copywriting` skill to sharpen: - Headlines and CTAs on each page - Proof points and social proof placement - Tone (factual and confident, not aggressive) Then run the `tagore` skill on each page to catch AI patterns. **Gate:** User approves polished copy. ## Stage 4: SEO Optimization Load and run the `seo-geo` skill for each page: - Target keywords ("[competitor] alternative," "[you] vs [competitor]") - Page titles and meta descriptions - Internal linking betwee