wf-ad-campaignlisted
Install: claude install-skill t0ddharris/mktg-os
# Ad Campaign
End-to-end workflow: define targeting and budget, generate ad creative, set up tracking, and design the test plan.
## Stage 1: Campaign Strategy
Load and run the `paid-ads` skill to define:
- Campaign objective (awareness, traffic, leads, conversions)
- Target platforms (Google, Meta, LinkedIn, Twitter/X)
- Audience targeting (demographics, interests, custom audiences, retargeting)
- Budget and bid strategy
- Landing page(s)
- Success metrics and targets
**Gate:** User approves the campaign strategy before creating assets.
## Stage 2: Ad Creative
Load and run the `ad-creative` skill to generate:
- Headlines (multiple variations per platform)
- Descriptions / primary text
- Ad copy for each audience segment
- Platform-specific formatting (RSA for Google, carousel for Meta, etc.)
- Visual direction notes (for design handoff)
Generate at least 3-5 variations per ad group for testing.
Pass forward: campaign goals, audience segments, landing page, key messages.
**Gate:** User approves ad creative variations.
## Stage 3: Tracking Setup
Load and run the `tracking-setup` skill to configure:
- Conversion events (form fills, signups, purchases)
- Platform pixels and tags
- UTM parameter conventions for this campaign
- GA4 event configuration
- Attribution setup
**Gate:** User approves the tracking plan.
## Stage 4: Test Plan
Load and run the `ab-test-setup` skill to design:
- What to test first (headline, audience, creative, landing page)
- Test structure (A