lookalike-contentlisted
Install: claude install-skill t0ddharris/mktg-os
# Lookalike Content
## Overview
This skill takes a data dump of posts from any platform, analyses them for patterns in what makes the content successful, creates a winning content profile, then uses that profile to research and generate 10 content ideas that follow the same patterns.
One skill, one run, three phases:
1. **Analyse** — read the data dump, find patterns in structure, topics, hooks, emotional register, format
2. **Profile** — create a winning content DNA document
3. **Generate** — research trending topics and produce 10 ideas that match the winning patterns
## Prerequisites
### API Key
| Variable | Purpose |
|---|---|
| `TAVILY_API_KEY` | Researching trending topics for content idea generation |
## Context Loading — Mandatory
Before running, read these files:
1. `/brain/positioning-and-messaging.md` — brand voice, messaging, words we use/avoid
2. `/brain/truth.md` — verified product and company facts
## Workflow
### Step 1: Get the Data Dump
The user provides files containing their posts. These come in messy formats — the skill handles the conversion. Accepted formats:
- A folder of HTML files (e.g., Substack export)
- A CSV export (from analytics tools, newsletter platforms, etc.)
- A JSON archive (e.g., X data export)
- A markdown or text file with posts listed
- Multiple files uploaded at once
- Raw text pasted directly
- A path to files anywhere on disk
```
Upload your content data dump. This can be:
- A folder of HTML files (Substack export)