ref-sp-web-social-medialisted

# Social and Video Platforms ## Purpose Give honest guidance on social and video platforms as discovery surfaces: what the platforms themselves document, what independent research actually shows, and — the part most sources get wrong — how much of the prevailing "social strategy" advice is unvalidated folklore that should not be shipped as a recommendation. This is the counterpart to `.agents/skills/ref-sp-web-seo/SKILL.md` for the platforms Google does not own. ## Verify before you assert — this rots as fast as SEO **Content below was verified 2026-07-13.** Platform algorithms, tools, and public statements change constantly, and almost none of it is versioned the way Google's docs are. Every dated claim has a row in `./references/sources.md` with its source, its tier, and what would invalidate it. Re-fetch the platform's own newsroom/help pages before asserting a specific — and read the content, not the status code (these pages are client-rendered; a `curl` may return an empty shell, so use a real browser via `.agents/skills/ref-sp-dev-playwright-cli/SKILL.md`). ## When to use this skill - Asked whether a brand "should be on TikTok / YouTube / Instagram" for reach. - Asked how discovery, the feed, or **in-app search** works on a platform. - Asked whether posting outbound links hurts reach ("zero-click content"). - Asked how a younger audience finds products, places, or how-tos. - Asked how social or video content shows up in Google. - Sanity-checking a social-strategy