growth-strategy-playbooklisted

# Growth Strategy Playbook ## What this does Turns research into a 12-month, executable growth strategy. The output is one markdown playbook a client can fund and a team can run: a sharp thesis, a small set of strategic pillars (each with named tactics, an owner, and a KPI), a real M1–M12 calendar anchored to the client's actual seasonal moments, a phased budget and tooling stack, a KPI dashboard with monthly targets, a risk register, an honest account of which tactics the team will and won't use, and three outcome scenarios with explicit decision gates. ## When to use it - Converting a research dossier and competitive matrix into a forward plan. - Scoping or justifying a retainer or annual engagement. - Building a client-ready roadmap with budget, calendar, and projected outcomes. - Re-planning a growth program at the start of a new year or after a pivot. This is the downstream "what we'll do" companion to `client-research-dossier` (baseline) and `competitive-intel-matrix` (field). Pull the wedge, quick wins, and seasonal events from those before drafting. ## How to use it 1. Restate the strategic thesis in a TL;DR: the single bet, the target outcome, and the time horizon. Anchor it to the defensible wedge from the research. 2. Define the strategic frame — the through-line that makes the pillars cohere (e.g. "infrastructure capture, not audience expansion"). 3. Design the pillars (typically 4–6). Each pillar gets named tactics, a single owner, and a primary K